3 steps to read your results
- 01
Enter your follower count
X brand deal rates are driven by follower count and niche authority. Even with X's ad revenue sharing program, brand deals remain the primary income source.
- 02
Pick your niche and country
Tech, crypto, and business niches command the highest rates on X. US and UK audiences are worth significantly more than other regions.
- 03
Compare post vs thread
Threads command ~50% premium over single posts due to higher engagement and more space for brand messaging. Spaces is an emerging format.
How X creators earn money
X has two revenue paths: ad revenue sharing (requires X Premium, pays ~$1-$3 per 1M impressions) and brand sponsorships. Brand deals are far more lucrative - a 100K follower tech account can earn $300-$800 per sponsored post. X takes no cut from brand deals.
X ad revenue sharing explained
X Premium subscribers can earn from ads shown in replies to their posts. X keeps ~70% and pays the creator ~30%. However, payouts are minimal - most creators report $1-$5 per million impressions. Brand deals pay 100-500× more per impression.
- Requires X Premium subscription
- Ads appear in replies to your posts
- X keeps ~70% of ad revenue
- Typical payout: $1-$5 per 1M impressions
- Brand deals are the primary revenue source
Threads outperform single posts
Multi-post threads command ~50% higher brand deal rates because they deliver more value - more space for messaging, higher engagement rates, and algorithms favor thread formats. A well-crafted sponsored thread can drive meaningful traffic and conversions.
For Creators
Monetize your X (Twitter) audience
Brand deals on X (Twitter) can earn you significantly more than platform payouts alone. Equation matches you with relevant brands and protects every deal with built-in escrow.
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